SINCE 1986 TAKING ON THE WORLD

Since 1986 the takeover of the company by the American Group Kohler strengthened Jacob Delafon’s foundations and gave it new life.

The takeover of the company by the American Group Kohler strengthened Jacob Delafon’s foundations and gave it new life. Their history brought them closer together, enabling the brand to benefit from the support and dynamism of a world leader present on all five continents. In 1988, Jacob Delafon moved to the Hôtel du Grand Veneur, a stunning Parisian mansion located at number 60, rue de Turenne. The 1990s witnessed the reorganization and upgrading of the company’s plants.

Hôtel du Grand Veneur

In 1999, the last Dressler oven, symbol of Jacob Delafon’s turnof- the-century saga, was removed and replaced by new technological innovations.
In 1993, Jacob Delafon acquired Sanijura, a European furniture expert, and then the Troyes thermoforming plant two years later, thereby further developing its expertise in all bathroom products. The brand continued to expand abroad and began its operations in Russia in 1994. On 24 September 2008, the European logistics center in Passel, France, was inaugurated. And then in 2010, significant investments in the Tangier plant enabled its production capacity to be doubled.

Since 2015, showrooms have been opened in Dubai, Oman, Shanghai, Ho Chi Minh City and Abidjan. The goals are as follows: to anchor the French heritage brand nature, while constantly developing it to meet new expectations. To become the leading brand in France. To reinforce its position as the international brand leader in Russia.
To grow in high-potential markets, such as the Middle East or the Asia-Pacific region, and to achieve 60% of sales through export over the next 5 years.

After celebrating its 125th birthday in 2014, Jacob Delafon still has great ambitions. The Kohler group firmly intends to make Jacob Delafon a global benchmark. For this, the brand has many assets, the first of which is its French roots: EMEA (Europe, Middle East, Africa) headquarters in Paris, a Parisian design office made up of six designers, four R&D centers (Dole, Troyes, Reims, Champagnole), three production sites (Dole, Champagnole, Troyes), an EMEA logistics center (Passel), a sanitary fitting technical center in Reims, to name but a few.

Jacob Delafon took advantage of its birthday to reinvent itself. The brand represents the “French-style” bathroom and wants to make this particularity its own, going well beyond the design trend by embodying the image cultivated by Parisian and French women. French and Parisian women are synonymous with elegance, refinement, delicacy and irreverence the world
over. Jacob Delafon intends to make the bathroom the source of this “je ne sais quoi”, this mystery that thrills the whole world, and sums this up through a new signature, “Where elegance begins.”